Witnessing Brand Growth

In a highly competitive home appliance market, Haier needed to raise awareness for new products (like the Yunxi 176 washing machine) and achieve effective conversion from seeding to the JD.com e-commerce platform.

Adopted the KFS (KOL+Feed+Search) strategy combined with Xiaohongmeng to achieve a "Cognition + Conversion" win-win. Dynamically adjusted KFS ratios during the product launch, fermentation, and harvesting periods.

Target GMV increased by 300% on the original basis, with a new customer acquisition rate of 77%. Ranked NO.1 in JD.com category sales. ROI conversion reached over 1:15.

During Sephora Member's Day, there was a need to boost member activity, stimulate point consumption, and reinforce the brand image as a treasure brand discovery destination.

Implemented a layered content strategy from professional masterclasses to social engagement. Designed UGC-oriented interactive installations adapted to Xiaohongshu's vertical screen features.

Member activity increased by 45% month-on-month. Positive sentiment in UGC reached 99%. Brand search volume on Xiaohongshu grew by 200%–300%.

Colgate wanted to convey a positive brand spirit in Southeast Asia and attract young consumer interaction.

Launched a "Smile Marketing" trend on Xiaohongshu and TikTok with exclusive tags, combining KOLs and UGC co-creation.

Established an optimistic brand image among young people in Southeast Asia, significantly increasing social exposure and engagement.

As a high-ticket massage chair brand, OSIM needed to accurately reach target audiences in Singapore and Hong Kong for efficient conversion.

Partnered with local health creators on sit-for-long pain points. Content extended from waist protection to stress relief, amplified by Spotlight feed ads.

Precise pain-point seeding moved high-net-worth audiences, achieving ROI up to 1:5 while maintaining a high unit price.

Fierce education competition led to budget pressure, regional traffic snatching, high lead costs, and response-rate issues across branches.

Delivered official account content (1000+ posts/month), KOL/KOC seeding, and Spotlight FEED+SEM. Optimized via single-plan testing and refined monitoring.

Private-message lead cost dropped from ¥300 to under ¥200. Form cost stabilized at ¥120–150. Overall costs -40%, efficiency +15%.

In a highly competitive robot vacuum category, Dreame S30 needed to highlight pioneering tech selling points and break single-point seeding ceilings.

Returned to anti-funnel crowd targeting (rigid demand, pet owners, soon-to-be-married). Matched tech/home/review/lifestyle KOL matrix around differentiated selling points.

Viral post rate 90%+. Total exposure exceeded 17 million. Deeply established "high quality-price ratio, flawless robot vacuum" cognition.